Category Archives: Press

Viora Lid at the 2015 SCAA Exposition

SCAA2015

SCAA2015

It’s hard to believe it’s been a year since we launched the Viora Lid at the 2014 SCAA Exposition. It’s been an exciting year for us and we’re thrilled to be back at the Seattle Convention Center for the SCAA event.

If you’re attending the event, please come visit us. We’re in booth #18011 in the North Hall near the entrance. If you can’t make it to the show, but you’re in town, you can try the Viora Lid at the following shops: Street Bean Espresso in the Belltown neighborhood, Ada’s Technical Books on Capital Hill, Sip & Ship in Ballard as well as the Sip & Ship in Greenwood. Also, the week of the show, Victrola Coffee Roasters will be using our lid in all three of their shops.

We hope to see you at the show!

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Two More Patents for the Viora Lid

VioraPressCropCompressed

We are excited to announce that on February 10, 2015 the United States Patent and Trademark Office (USPTO) issued a broad utility patent for the design of the Viora Lid. Patent No. 8,950,623 – entitled BEVERAGE CONTAINER LID THAT PROVIDES NATURAL DRINKING EXPERIENCE – describes how the Viora Lid presents a significant improvement on the countless other to-go lids in the market. Furthermore, On February 18, 2015 the USPTO issued a design patent for the Viora Lid, Patent No. D722498.

These two new patents, together with our broad portfolio of existing design and utility patents, as well as additional pending patent applications, underscore the innovation of the Viora Lid. In a market that has been dominated by a 30 year old design, the Viora Lid improves on every important attribute: drinkability, taste, and spill prevention.

We are excited about the innovation that the Viora Lid represents – and we are excited to help our customers deliver the best possible drinking experience.

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Gizmodo Reviews the Viora Lid

Gizmodo

Gizmodo

 

In May 2014, Gizmodo wrote a great article about the introduction of the Viora Lid. At the time, however, they had not yet had a chance to try it. Unbeknownst to us, Gizmodo anonymously requested samples of the Viora Lid through our website, we sent them some, and then they wrote this review.

The article is the most thorough effort, to date, to do an independent, side-by-side comparison versus a conventional lid. We are grateful for Gizmodo’s effort, and we particularly love the video and gif that they created for this article.

You can read the article here: link to Gizmodo article.

You can read the original article here: link to original Gizmodo article.

The Viora Lid on Wired.com

WiredLogo

WiredLogo

On June 23rd, Liz Stinson from Wired.com wrote a great article about the Viora Lid. Titled “A Redesigned Coffee Lid That Totally Changes The Drinking Experience”, the article does an excellent job of explaining why the Viora Lid is better and how we went about inventing and manufacturing the lid.

You can read the article here: Link to Wired.com article

The Viora Lid on CNBC

The Viora Lid on CNBC

Dan Mangan from CNBC – a leading business news website – wrote an extensive article on the history of the Viora Lid. He also notes how the improved experience offered by the Viora Lid meshes perfectly with the dedication to quality exhibited by purveyors of ‘third wave coffee’. You can read Dan’s complete article here:  http://www.cnbc.com/id/101611844

The Viora Lid on Epicurious

The Viora Lid on Epicurious.com

 

Epicurious is one of the most trusted and award-winning websites dedicated to food. They wrote a great article that coincided with the launch of the Viora Lid. The article details the all aspects of how the Viora Lid improves the way you experience your coffee or tea on-the-go. You can read the complete article here: http://www.epicurious.com/articlesguides/blogs/editor/2014/04/a-genius-new-to-go-coffee-cup-lid-designed-to-enhance-your-drinking-experience.html